It's arrived, Jonathan Anderson's new-look for Loewe. With a reworked logo, campaign and e-commerce website. So what are your initial thoughts? Anderson has embraced the brands Spanish heritage but with a more relaxed and modern feel. Looking at the campaign below there are a lot of traditional techniques used to create lux leatherwear, knitwear and wovens. I have to admit when I lived in Galicia I didn't buy a single item from Loewe.
Having said that after seeing this range I feel the brand is rejuvenated, my wish-list has begun!
Please forgive me for my lack of posts. I have managed to take a week off and have been in what can only be described as paradise.
I am now catching up...to begin I have just seen the Jil Sander Resort collection. Although Jil Sander has parted ways with her self-named label for the third time, the brand has such a strong DNA that I am confident the label can still prosper with the right design team in place.
This season demonstrates exactly that with a concise photo shoot showcasing full length, detail and angled shots in a clean manner. White is the new black, set against variant shades of green and ochre. There are Japanese styling references with obi ties and dropped shoulders creating soft structures. There are a flurry of ideas just waiting to be developed further.
Here are some of the details and styling I like so far this season. Margaret Howell has portrayed a classic British fishing scene complete with slim neck scarves. J.W. Anderson has combined preppy looks with sportswear elements.
Finally, Pringle of Scotland has stayed true to its roots, developing fractured knitted jacquards and checks complimented by strong tailored concepts.
The impact of the LVMH investment is still relatively new. Having said that J.W. Anderson's Resort collection comprises of a wider variety of silhouettes, a multitude of fabrications and an expanse of accessories. Creative ideas that have been touched on in previous seasons have been developed, showcasing a more dynamic range.