Friday, 13 April 2012

V&A Connects - Fashion Blogging Overview

This evenings talk was really interesting, I particularly enjoyed Paula Goldstein (Digital Creative Director Purple Magazine) and Melanie Crete's (Digital Marketing and Social Media Manager Dazed Group) vision.  Both of whom are at the realm of pushing online media forward in a creative and innovative manner. The below points are food for thought:
  • Quality rather than quantity
  • Be focused
  • Understand your brand
  • Online presence is a delicate balance
  • Online platforms push fashion forward
  • Today, consumers are more aware
  • Power of the fan

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