The evolution of the eponymous brand Edun under the creative direction of Danielle Sherman is blossoming season upon season. With such an experienced and enthusiastic creative at the helm one can see the product with fresh eyes. The brands running theme is balancing tradition versus modernity, no mean feat. This season Sherman draws inspiration from Morocco, artisanal craft is sat back with masculine tailoring techniques. Garments are deconstructed, finished with raw seams and frayed edges making them less perfect. Simple appealing separates are a clever antidote paired back with traditional woven jacquards.
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