Tuesday, 20 March 2012

ERDEM - Fashion Fringe Road Show

This evening, I attended the discussion between legendary fashion writer Colin McDowell and fashion designer Erdem Moralioglu organised as part of the Fashion Fringe Roadshow. Erdem Moralioglu's eponymous label combines unique print techniques, colour and optimism. 

The talk was really inspiring giving a brief history of Erdem's childhood and strong bond between his twin sister. He then spoke about his time at 'The Royal College', London studying for his MA which he found hugely rewarding and creative. He then moved to NY working as an Assistant of an Assistant...of an Assistant Designer at DVF, spoken with wit and charm. 

Erdem was encouraged to apply to the prestigious Fashion Fringe competition in 2005, receiving first place which enabled him to put his creative talent into a real business. Seven years on his business is flourishing, stocked nationwide, predominately produced in Great Britain. 

In 2010, Erdem was announced BFC/Vogue Designer Fashion Fund Winner, the prize is hoped to take his business to the next level. I feel hugely inspired, especially after being part of the Fashion Fringe semi finals for two consecutive years. 

Thought for the evening 'Stay True to Yourself'. 

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