Sunday, 29 June 2014

Loewe Spring 15 Menswear Collection

It's arrived, Jonathan Anderson's new-look for Loewe. With a reworked logo, campaign and e-commerce website. So what are your initial thoughts? Anderson has embraced the brands Spanish heritage but with a more relaxed and modern feel. Looking at the campaign below there are a lot of traditional techniques used to create lux leatherwear, knitwear and wovens. I have to admit when I lived in Galicia I didn't buy a single item from Loewe. 

Having said that after seeing this range I feel the brand is rejuvenated, my wish-list has begun!

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