@djw_fashion

Showing posts with label Shoreditch. Show all posts
Showing posts with label Shoreditch. Show all posts

Thursday, 16 October 2014

Mr Start Woman SS15

Working moodboard/details/inspiration

Since I decided to become a freelance RTW designer a year ago I have had the opportunity to work on a variety of exciting projects. I thought I'd share one of the latest ones with you guys as it is true to my personal aesthetic. I have been working with the development and production team at Mr Start in Shoreditch designing their new SS15 range. 

Known for androgynous, minimal tailoring. Mr Start Woman continues to encapsulate the Uptown girl gone Downtown. For SS15 she goes about her day with a certain nonchalance - in soft cashmere sweaters, slit pencil skirts, easy wrap blazers and her borrowed boyfriends shirts. Lengths are longer, shapes are leaner. 
She is creating new rules of dressing with a re-energized confidence.

Fitting/casting/looks

Day of the SS15 lookbook shoot


Editorial imagery photographed by Willow Williams

For sales information please contact sabina@mr-start.com

Comments Welcome!

Saturday, 4 January 2014

One To Watch - Lee Broom


Today, while browsing around Shoreditch I came across the new studio and store by Lee Broom. One of the UK's leading product and interior designers. The store acts as an exhibition space. Furniture, lighting and accessories are displayed in oversized bell jars against Broom's signature white and grey backdrop. The products combine multiple surfaces including upholstered quilting, walnut, lead crystal and brass, all of which play an intricate part in the stores appearance. 

The store is enticing, and the product is divine. Contemporary, unmistakably British and predominantly made in the UK. This is a focused brand with ambition at the forefront. I can see one (or two) of these crystal ball table lamps looking rather lovely in my apartment. Watch this space!




Comments Welcome!
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